The Game-Changing Secret to Eye-Catching Video Quality

✦ This Week's Tip ✦

Let's say you want to make videos that look decently good. What do you do?

Most people would Google “What camera should I buy?” It’s the most common question I get.

💡 My answer is: BUY A LIGHT INSTEAD.

Lighting is hands down the most important aspect of video quality. ANY camera, regardless of how much you spend, will look terrible with bad lighting.

There is a major misconception that cameras are miracle workers. They’re not. They just capture what is in front of them. So to make a video look high quality, you need to change the scene. Lighting is the silver bullet to ensuring that.

This is the difference between using only household lights vs. a professional video light. 👇

My Latest Youtube Video ✨

I cover my go-to process for setting up lights.
WATCH NOW

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In summary:

1. Say No to Overhead Lights:

• Overhead lights cast unflattering shadows in places like under-eye bags. Turn off ALL overhead lights to eliminate these unflattering shadows.

2. Invest in Professional Quality Video Lighting:

• Opt for a big, soft light placed in front of you. The larger the light, the softer the shadows, resulting in a more flattering look.

• My favorite lights: 

  • Buy on Amazon: Best overall quality, but requires more setup

  • Buy on Amazon: More affordable, a little smaller, but easier to setup

3. Consider Backlighting for Glamour:

• While optional, adding a light behind you can create a glamorous effect, especially when it subtly illuminates your hair and edges.

• Buy on Amazon: Best overall quality, my go-to light for many years

• Buy on Amazon: More affordable option from a good brand, but not as reliable as the previous option in my experience

4. Utilize Cinematic Mode:

• Make the most of your iPhone's features by switching to Cinematic Mode for a professional touch without needing an expensive camera. On Android, this is called Portrait Mode or Cinema Mode.

• You do, however, need an iPhone 13+ or a smartphone released after 2021 to have access to this feature.

With my tips, you can elevate your video production game and captivate your audience without breaking the bank.

That's it! I hope you found these tips useful! ✨

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Ready to take your video quality to the next level?

Check out our program on how to make high-quality videos on any budget with just your phone, specifically designed for startups, small businesses, and solopreneurs.

🚀 Lights, Camera, Traction: A Comprehensive Step-by-Step System for Entrepreneurs to Shine in Their Niche and Create High-quality Videos
Learn more at www.solarhourfilms.com

Questions about the program? Contact us.